Top statewide public relations awards go to museum marketing team
In May, the Eiteljorg’s Marketing and Communications team competed in the Pinnacle Awards contest presented by the Public Relations Society of America, Hoosier Chapter, and won two statewide awards for excellence. The competition recognized the best projects and programs in the public relations industry in Indiana for work done during the unusual year of 2020.
The Eiteljorg’s Storyteller magazine won the Pinnacle Award for best magazine — the top award given in that category — for 2020, after previously receiving the Award of Honor the two previous years. PRSA judges’ comments: “The project was well thought out with thorough planning. The ability to adapt to the changing landscape due to the pandemic took diligence and creativity to meet the required deadlines . . . . The project reflected a high level of creativity and professionalism.”
A new PRSA contest category recognized public relations campaigns significantly altered by the pandemic. The Eiteljorg’s strategy for transforming its 2020 Quest for the West® Art Show and Sale into an all-virtual sale, using the website quest.eiteljorg.org and other tactics, received the Award of Honor for COVID Communications. Judges’ comments: “Great results and nice to see that the format was so well received among participants . . . . Great way to transition from in-person to virtual.”
The museum’s award-winning marketing team includes marketing and communications director Bert Beiswanger, public relations manager and Storyteller editor Bryan Corbin, graphic designer Mike Fasig of Honeymoon Image & Design, digital marketing coordinator Sophia Holt-Wilson and former digital marketing manager Hyacinth Rucker. Former interns Sara Spieth and Caroline States assisted in both projects.
Editor’s note: This article originally appeared in the October 2021 issue of Storyteller magazine.